Friday, January 18, 2008
Bank as “Third Place”
Gotta give a shout out to Fast Company for alerting me to US West Coast regional bank, Umpqua, who seem to have built a lot of their business on the strength of very innovative marketing. (I guess amongst a bunch of other good stuff – it can’t all be the environment & the pretty graphics!)
Check out the Umpqua Innovation Lab. It’s like Star Trek!
Umpqua appear to have jumped enthusiastically into the Third Place idea, which also drives businesses like Starbucks and the whole slew of coffeehouses – small and large – that populate the street corners of much of the Western world. It reminds me again how important community is to people, and how ministries like The Freeway and Q Café really get that concept.
We are wired to be together – share life, spend time….and just hang out.
HT to South Waterfront , Portland, Oregon for the pic