Friday, May 22, 2009
Salvation Army guerrilla marketing
Like many Salvationists, I sometimes struggle when we involve marketing folks with our mission.
There’s always the danger that the public perception of The Salvation Army as a huge global social service agency outshadows our primary calling as a people who are followers of Jesus
However, I can’t argue with the creativity of this latest campaign from Portland, Maine.
Check it out here
HT to SavationArmyDonate and Via Marketing for the image