Friday, May 22, 2009

Salvation Army guerrilla marketing




Like many Salvationists, I sometimes struggle when we involve marketing folks with our mission.

There’s always the danger that the public perception of The Salvation Army as a huge global social service agency outshadows our primary calling as a people who are followers of Jesus

However, I can’t argue with the creativity of this latest campaign from Portland, Maine.

Check it out here


HT to SavationArmyDonate and Via Marketing for the image

4 comments:

Rob Reardon said...

Interesting concept, isn't it? I'd have to say that I like the guerrilla marketing more than I like the Target vote for your favorite charity facebook campaign!

Johnny said...

Yeah. I think I do too...the subversive thing seems to fit our DNA a little better! :-))

Heather's place said...

There's always a danger of getting side-tracked when we are involved in anything that takes the focus off Jesus - Marketing or music, hi tech media or stylish interiors. Particularly when it's done well - whether we bring in the professionals, or do it ourselves.

I know because I frequently allow myself to get side-tracked.

But as branding/marketing goes I like this.

Of course another danger with the slick marketing - or the gritty realistic stuff - is that we believe our own publicity and pat ourselves on the back for the wonderful work we do. (Or is that just me?)

Johnny said...

It's not just you, Heather! :-)